Meta further expands its Third-Party Fact-Checking Program in Bulgaria

Today, Meta is announcing it is further expanding its third-party fact-checking program in Bulgaria by adding Factcheck.bg to the program in the country. Factcheck.bg, a Bulgarian fact-checker certified through the non-partisan International Fact-Checking Network, will employ native Bulgarian language fact-checkers to review and rate the accuracy of content in Bulgaria, complementing the work already being done in the country by AFP.

Factcheck.bg is an initiative of Association of European Journalists Bulgaria. The platform has a dedicated team of experienced journalists and fact-checkers and editorial independence.

As part of Meta’s fight against misinformation, we partner with independent, third-party fact-checkers around the world, who review and rate the accuracy of content. When a fact-checker rates a story as false, we show it lower in News Feed, significantly reducing its distribution. This stops the misinformation from spreading and reduces the number of people who see it. Pages and domains that repeatedly share false news will also see their distribution reduced and their ability to monetize and advertise removed. And when a post has been marked as false, we warn people who see the post or try to share the post that it has been marked as false. Fact-checkers do not remove accounts or pages from Facebook or Instagram.

We’re happy to have Factcheck.bg as our third-party fact-checking partner in Bulgaria. Expanding our third-party fact-checking program is an important milestone in fighting false news and helping Bulgarian people to use our platforms safely ” – Vitnija Saldava, Public Policy Manager for Bulgaria at Meta

“We are constantly working on ways to help stop the spread of misinformation on our platform and understand the value of partnering with local experts to do so. We are pleased to start working with Factcheck.bg and welcome them to our global program.” – James Morgan, Strategic Partner Development Manager, News Integrity at Meta

This program is in line with Meta family of apps three-part framework to improve the quality and authenticity of content in the News Feed, wherein Facebook removes accounts and content that violate its Community Standards or ad policies, reduces the distribution of false news and inauthentic content like clickbait, and informs people by giving them more context on the posts they see.

“Factcheck.bg’s mission is to fight against disinformation by checking facts against the highest standards of professional journalism on topics of public importance. The partnership with Meta gives us the opportunity to work in support of this mission, as it will allow us to oppose the spread of disinformation on one of the most visited social networks for Bulgaria”, said Kristina Hristova, head of the Factcheck.bg project.

Factcheck.bg will begin fact-checking on Facebook and Instagram in March this year. This is the second fact-checking partner in Bulgaria after establishing a partnership with AFP. Today, we work with nearly 100 fact-checking partners in more than 60 languages globally, and we’re investing in ways to scale these efforts further.

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